Strategy

Whether it’s an established brand in need of a revamp, or a new one, we focus on delivering your organization’s message in a simple and meaningful way. We conduct in-depth market and audience research and create a strategic roadmap to success, outlining content strategy and brand guidelines, tasks, technology, tools, and best practices to achieve your organization’s short and long-term goals in the most effective way.

Web Design

We build strategic, visually appealing, clean, accessible and engaging user experience that is aligned with your organization’s message and tailored to your audience. Our development process enables us to deliver outstanding products including rich media websites, landing pages, donation pages, and interactive annual reports.

Digital Marketing

To be successful, an organization requires more than mere representation on the Internet. It should reach social media and attract relevant traffic to your website through both organic and paid search marketing, email marketing, and thoughtful in-bound content strategies. We create high-fidelity, data-driven, customized digital marketing plans for organizations, conduct on-going search engine optimization, and manage Google Ad Grants.

Care & Hosting

Why do you need one? We’ll make sure your website is hosted on a stable and secure server, is free of viruses and current with the latest software updates and patches. While our goal is to ensure our clients can manage their websites independently, there are times when changes may be more involved or organization’s resources are stretched. We offer a range of web hosting and maintenance plans from WordPress Core and Plugin updates to content management to staff training to on-going customer support.

Process

Our process is streamlined for building websites and experiences that communicate your organization’s mission, raise awareness around your cause, and grow your support base.

Phase 1

Discovery

Objectives

Brand & Messaging Review
Short & Long-term Goal Clarification
Audience Review
During the discovery phase, we will learn as much as we can about your organization, its mission and goals. We will conduct interviews with your team and stakeholders, document details, and create a communication plan. The information we gather will inform user-flows, brand, content, and marketing strategies. This early-stage planning helps foresee and eliminate uncertainties and risk factors associated with complex projects to ensure a smooth roll-out and delivery.

Phase 2

Information Architecture

Objectives

Content Audit & Mapping
User Research
Site Maps
User-flows
We start off by conducting extensive user research and a content audit. In close collaboration with your team, we’ll revise all existing copy to make sure there are no outdated or duplicated content, and it’s organized in a simple and intuitive way. The best websites are created with a keen understanding of user intent, needs and expectations. Content, visual design and navigation should all work together to allow visitors to find key information and complete critical tasks quickly and efficiently.

Phase 3

Design

Objectives

Branding & Visual Design
User Experience Design
Usability Testing
Design Refinement
To create engaging content-driven user experience that reinforces your organization’s message and allows for meaningful yet simple user interactions with each element on the website, we will first need to build a prototype. A prototype is the skeletal framework of every page of the future website that is informed by the new Information Architecture. We will then identify usability scenarios and conduct usability testing to reveal how real users experience the new website.

Phase 4

Development

Objectives

Design Implementation
Custom Development & Integration
Content Migration
Documentation
Our preferred platform to build websites is WordPress. However, for more complex projects when functionality requirements extend well beyond the WordPress toolbox, we offer custom development and integration with third-party software and APIs. Most common integrations include SalesForce, HubSpot, ConstantContact, Eventbrite, QGive, Give Lively, and other platforms.

Phase 5

Quality Assurance

Objectives

Design Testing
Functionality Testing
Device & Browser Compatibility
Thorough testing is an integral part of our approach to website development and one of the final phases. We test the Internet-based systems we develop for browser compatibility, HTML syntax and CSS validation, and functional operation and accuracy. We use a multi-layer quality assurance (QA) process. Quality assurance is an important step in the project process. Our experience and expertise allow us to deliver polished product at any stage of the project development.

Phase 6

Analytics & SEO

Objectives

Analytics & SEO Tools
On-page SEO
Off-page SEO
Whether you hire us for ongoing website optimization and marketing services or not, we make sure your organization’s website is equipped with analytics, tracking and visualization tools, has no broken links or missing tags, and is fully optimized for organic search.

Phase 7

Training

Objectives

PDF Guidelines
Video Tutorials
Staff Training
Our goal is to ensure your team can manage your organization’s website independently. We will lead training sessions for your team using teleconferencing and screen-sharing tools to cover most important aspects of the website’s administrative system. We’ll also provide all relevant documentation created or utilized above and beyond the standard modules upon website’s launch.

Phase 8

Launch

Objectives

Website Deployment
Email Configuration
Security Hardening
Permanent Links Redirection
We will work closely with your team to ensure a smooth launch including a scaled down and a full-featured versions of the site. We’ll also plan for a rollback as a contingency if something goes wrong and we are unable to launch as planned. Our goal is to ensure that the website goes live and as scheduled.

Hosting & Maintenance

What to Expect

Reliable Hosting
Website Platform & Plugins Updates
Content Management
Customer Support
Our hosting solutions are tailored to small-to-medium size organizations and have built-in capabilities to scale rapidly to accommodate for increase in traffic. We’ll make sure your website is running smoothly and the hosting server is current with the latest software updates and patches. We offer ongoing website maintenance and care services including WordPress Core and Plugin updates, troubleshooting, performance reports, and an on-demand custom development.