Crunched for tech-savy couples

Avocado, An App For Couples

There’s a growing market for mobile apps designed to help couples stay closer. The phenomenon first came to my attention with the launch of Pair at Y Combinator’s most recent demo day. But since then, I’ve seen a whole bunch of new apps popping up, all seeking to offer up a tight little social network for two. The latest such app to launch is Avocado, which was created by a couple of former Googlers looking for a way to get closer and better organize their life together. It allows couples to create to-do lists and cross items off, upload pictures to share with one another, and send private messages to each other. It also lets users create and send “quick notes” to one another, over and over again, as well as “quick faces,” which swap out common emoticons for unique facial expressions of each partner.

The app is named as such because avocado trees, Wetherell tells me, only bear fruit when they grow near each other. Avocados also grow in pairs. Oh, also because “avocado” was the name of one of his computers while he worked at Google.

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